THANK YOU, Björn
You changed tennis from being ”a white sport” into a colourful scene for the passionate and the active. You started a revolution against conservatives and conformists that has spread from locker room to locker room all over the world. You showed us that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Björn Borg brand. That is how we create our fashion and that is how we inspire the people who wear it. And hey, it doesn’t hurt your chances to score more either.Scroll verder
WITH A SWEDISH ATTITUDE
Björn Borg is Swedish. We are open–minded and relaxed about life and sex but dead serious about style. As role models in most areas of liberation we might not always be politically correct, but always equal, non–sexist and fair.
OUR PRODUCT ARENA; THE LOCKER ROOM
Our brand and products have always been linked to sport. They don’t have to be sports products, but are all designed to make you feel active and attractive.